Crescent Creatively Marks Quarter-Century Milestone – Sourcing Journal



Pakistani denim factory Crescent Bahuman Ltd celebrated 25 years in business in 2020. And as part of its efforts to mark this milestone, the manufacturer is putting its heart first.

Crescent enlisted the help of creative studio Meidea for a photography book that visually captures the company’s social responsibility. Firm photographers Diego Meneghetti and Eleonora De Martin traveled to Pakistan to document the people of CBL and its work in the community, such as a school and agricultural development. They were even able to observe closely the lives of CBL resident employees, invited to their homes.

Twenty-five of the shots were chosen for the art book, titled “25 Years of Daily Commitment,” which was launched in late 2020. The opening image is a hand outstretched, representing the welcoming atmosphere that Diego and Eleonora lived.

Learn more about Sculpted in Blue.

This article is part of a series on Rivet from the denim blog Carved in Blue by Lenzing. From conversations with the experts behind the factories that make some of the world’s most sought-after denims to global brands bringing new denims made with TENCEL â„¢ Lyocell and modal to market, Carved in Blue shares the stories of those whose roots are deeply rooted in denim. . Visit


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